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Effective communication
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Good communication keeps a business running smoothly. Too little or too much both cause problems.
Why communication matters
Effective communication helps staff know what to do, so the business is efficient.
It makes staff feel valued, so they are motivated.
Insufficient communication: mistakes, confusion, staff feel left out.
Excessive communication: information overload, time wasted, important messages missed.
It makes staff feel valued, so they are motivated.
Insufficient communication: mistakes, confusion, staff feel left out.
Excessive communication: information overload, time wasted, important messages missed.
Methods
Barriers
Jargon: technical words the receiver does not understand.
Language and culture differences.
Too many levels in the hierarchy, so messages get distorted.
Poor attitude or lack of trust between sender and receiver.
Wrong method chosen, or technical failure.
Remove barriers by using clear language, the right method and checking for feedback.
Language and culture differences.
Too many levels in the hierarchy, so messages get distorted.
Poor attitude or lack of trust between sender and receiver.
Wrong method chosen, or technical failure.
Remove barriers by using clear language, the right method and checking for feedback.
Head office emails 30 messages a day to each store manager. What problem might this cause?
- This is excessive communication.
- Managers may miss the important messages.
Answer: Information overload, so key messages are missed.
Good communication improves efficiency and motivation. Too little causes mistakes; too much causes overload. Barriers include jargon, language, many levels, attitudes and wrong methods. Choose the right method and check understanding.
The interactive lesson includes the diagrams for this topic.
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