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Explaining in Business: building a chain of reasoning
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In Business, a fact on its own earns little. Marks come from explaining WHY, step by step, and linking it to the business in the question.
Point, then explain
Start with a clear point, then add connectives that push the reasoning on:
'This means that...', 'which leads to...', 'as a result...', 'therefore...'
Each link should follow logically from the one before.
'This means that...', 'which leads to...', 'as a result...', 'therefore...'
Each link should follow logically from the one before.
A chain of reasoning
Point: The café opens at 6am.
Link 1: This means that commuters can buy breakfast on the way to work,
Link 2: which leads to more customers and higher revenue,
Link 3: so the café is more likely to make a profit.
That is a chain: each step is a consequence of the last.
Link 1: This means that commuters can buy breakfast on the way to work,
Link 2: which leads to more customers and higher revenue,
Link 3: so the café is more likely to make a profit.
That is a chain: each step is a consequence of the last.
Use the context
Use the name, product and figures of the business in the question.
'A business could advertise' is general. 'Sam's Bikes could advertise on local radio to reach cyclists in the town' is in context.
Avoid repeating the same point in different words.
'A business could advertise' is general. 'Sam's Bikes could advertise on local radio to reach cyclists in the town' is in context.
Avoid repeating the same point in different words.
Explain one benefit to a new hairdresser of locating near a busy train station.
- Point: lots of people walk past every day.
- Link: this means more people see the salon,
- Link: which leads to more customers and more revenue.
Answer: Lots of people pass by, so more people see the salon, which leads to more customers and higher revenue
Make a point, then extend it with 'this means that', 'which leads to' and 'as a result'. Each link should be a consequence of the last. Use the business's name, product and figures.
Check you have got it
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